Marketing executive with acute blend of creative expertise and operational acumen
Selected Work
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Clorox Scentiva x POPSUGAR feat. Billy Porter
Director, Executive Producer (watch)
*Shorty Award Winner in Music & Dance (2022) -
L'Oréal Paris x POPSUGAR
Creative Director, Beauty Magazine YouTube (watch)
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The Dodo's 'Truth or Dodo' feat. John Legend + Chrissy Teigen
Creator, Director, Executive Producer
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Old Navy Bodequality x POPSUGAR
Creative Director, Video + Social
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Sorel x POPSUGAR 'The Step'
Creative Director, Podcast (4x seasons - listen)
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The Dodo's 'Dodo Dream Date' feat. Scarlett Johansson
Series Creative Development Lead, Video (watch)
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Headspace Content Marketing
Author, Research + SEO (read)
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Fetch Pet Insurance
Director, Marketing & Creative Strategy
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HUM Nutrition x LIVESTRONG.COM
Manager, Video + Events (Stronger Weekend, 2022)
More about Sam…
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Sam has 11+ years experience with publishers and retailers helping them reach collective goals of building robust communities, fostering consumer loyalty and driving revenue growth. Proven track record in delivering creative excellence through viral programming and diversified revenue opportunities through strategic partnerships.
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Sam is a well-regarded manager who is able to navigate senior-level executives, mine and retain creative talent. She has an innate understanding of all things production with an aptness in building relationships, recruiting talent and balancing creative goals.
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Outside of marketing and storytelling for brands, Sam spends her time on the westside of LA with her BFF (her dog), exercising, hanging at the beach, listening to podcasts, trying new restaurants, bars, coffee shops, and trying to perfect NYT Cooking recipes every Sunday (dairy-free and gluten-free, sorry!).
Background Hits
VP, Partnerships,
2023 - present
Vox Media
Director, Marketing & Creative, 2022-2023
Vox Media
Creative Development Lead, 2020-2022
Vox Media
Head of Video, 2019-2020
POPSUGAR
Manager, Video + Events, 2018
Leaf Group
Managing Editor, Senior Video Producer, 2017-2018
Leaf Group
Editorial Director, 2012-2017 (Hire No. 1)
LEAFtv
Self-Employed
Marketing Consultant, 2018-2019