Marketing executive with acute blend of creative expertise and operational acumen

Selected Work

  • Clorox Scentiva x POPSUGAR feat. Billy Porter

    Director, Executive Producer (watch)
    *Shorty Award Winner in Music & Dance (2022)

  • L'Oréal Paris x POPSUGAR

    Creative Director, Beauty Magazine YouTube (watch)

  • The Dodo's 'Truth or Dodo' feat. John Legend + Chrissy Teigen

    Creator, Director, Executive Producer

  • Old Navy Bodequality x POPSUGAR

    Creative Director, Video + Social

  • Sorel x POPSUGAR 'The Step'

    Creative Director, Podcast (4x seasons - listen)

  • The Dodo's 'Dodo Dream Date' feat. Scarlett Johansson

    Series Creative Development Lead, Video (watch)

  • Headspace Content Marketing

    Author, Research + SEO (read)

  • Fetch Pet Insurance

    Director, Marketing & Creative Strategy

  • HUM Nutrition x LIVESTRONG.COM

    Manager, Video + Events (Stronger Weekend, 2022)

More about Sam…

  • Sam has 11+ years experience with publishers and retailers helping them reach collective goals of building robust communities, fostering consumer loyalty and driving revenue growth. Proven track record in delivering creative excellence through viral programming and diversified revenue opportunities through strategic partnerships.

  • Sam is a well-regarded manager who is able to navigate senior-level executives, mine and retain creative talent. She has an innate understanding of all things production with an aptness in building relationships, recruiting talent and balancing creative goals.

  • Outside of marketing and storytelling for brands, Sam spends her time on the westside of LA with her BFF (her dog), exercising, hanging at the beach, listening to podcasts, trying new restaurants, bars, coffee shops, and trying to perfect NYT Cooking recipes every Sunday (dairy-free and gluten-free, sorry!).

Background Hits

VP, Partnerships,
2023 - present

Vox Media

Director, Marketing & Creative, 2022-2023

Vox Media

Creative Development Lead, 2020-2022

Vox Media

Head of Video, 2019-2020

POPSUGAR

Manager, Video + Events, 2018

Leaf Group

Managing Editor, Senior Video Producer, 2017-2018

Leaf Group

Editorial Director, 2012-2017 (Hire No. 1)

LEAFtv

Self-Employed

Marketing Consultant, 2018-2019